Our Story

Humble beginnings.

Around 1992, a Mediterranean man began working at a mid-sized kitchenware outlet that represented several leading brands. He met people, talked to people, got to know ins and outs of the business, and established many long-lasting relationships. A man with humble beginnings had become an important sales person of a reputable company. He got married, had a kid, and continued his work there.

After working there for about 18 years, he and his dear wife had saved just enough to acquire the business under their own company — just as the store’s previous owner was ready to exit the business. With little capital and not much luck, but with strong relationships and relentless determination, he began to grow his own enterprise.

A bigger step.

After 13 years of steady craftsmanship, in 2023, the family—guided by the son’s vision and inspired by the trust built with customers over the years—took a new step forward. They decided to expand into the North American market, shaping an offering tailored to the refined tastes and expectations of this region.

Each supplier was diligently handpicked according to the highest standards of design and durability. Thus, Roe Deer was formed — a Federation created to elevate every kitchen in North America and to carry forward a legacy built on quality, integrity, and timeless beauty.

Today, the original store still stands on the Mediterranean coast, a tribute to where it all began. Roe Deer is the next chapter — a continuation of that legacy, evolved for a new world.

A Federation of Makers.

Roe Deer is a federation established directly with Europe’s highest grade heritage porcelain & kitchen equipment houses. Together, we form a federation dedicated to elegance, durability, and fairness. Combined, our factories are capable of generating 250 million + pieces per annum.

When you work with Roe Deer (B2B)

Curator works directly with you to understand the creative vision, the identity of the space, and the experience you intend to deliver.

We select, refine, and orchestrate offerings tailored to your concept.

If piece(s) is in our present inventory, you receive it within 2 business daysno MOQ. If it’s a catalogue selection, we run an express production cycle and deliver in 7–10 days. Catalogue orders begin at 60 units.

Curated collections, collaborative initiatives, brand elevation efforts, social media support, ongoing creative partnership.

Direct communication. Relentless execution. Creative initiative. Roe Deer guarantees satisfaction.